Be Someone

This piece sat in the design space between video, motion graphics and interactive – launching the new VCA/University of Melbourne website. The spot integrated as content on the site, that once clicked … triggered various visual and aural elements, shapes and colour … transitioning the website, and screen to reveal the new and improved design (and content) underneath the old website. The campaign was a fantastic success, and a series using the same technique was proposed.


Programming & Interactive Development: Anthony Kolber