Video, and particularly animation is both a blessing and a curse. If you’re trying to stand out from the crowd with award winning content, and partnering with our Sydney based company … consider the following to help get you started.
1) Add value
Video content needs to be relevant to your audience. Adding value that will convince the viewer to dedicate time to watching your story. The higher the quality of what viewers are presented with is more likely to establish and build an effective connection with your audience … and lets face it that often means increased sales conversions.
2) Host video to your own domain
If you’re creating animation content to improve your business, and up the ante of the ranking of your site, you’ll need to host the video on your own domain. That way, you’re avoiding search engines from perhaps directing traffic to another site. Which … isn’t great.
For example, let’s say you prefer to upload videos to YouTube and add a link back to your website in the description. This may be a good idea if you’re trying to expand your reach, but in terms of SEO, search engines will crawl the Youtube video first, rather than your site.
Moreover, it may be a good idea to create a new page for each video, as Google mentions that this makes the indexing easier.
3) Create interactive content
How about adding the necessary interactive elements to your videos to activate the viewers? Whether it’s the actual content, an annotation, or the caption, there are many ways that you can “gamify” a video to make it more interactive and engaging, helping grab the users’ attention.
You can even split the video into shorter clips, allowing your viewers to pick which one they prefer to watch, a strategy which has been implemented in many successful campaigns.
4) Create relevant metadata
Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information.
Metadata offers more details about the video title, the description, the length of the video and its file name.
Video title has to be short and concise, while the description may provide more details and keywords, boosting the ranking of your content.
Last but not least, make sure the file name of your video is relevant, instead of a generic one like “video415.mph”, as this is another way to describe your content for search engines.
5) Optimise with keywords
Keyword research may also occur in video SEO and it may help you discover the most relevant content for your target audience. Is there a particular keyword, or phrase that could lead to better results? What’s the best way to describe your video?
Feel free to experiment with different keywords and always remember to create descriptive, but also legible content, helping both your audience, but also the search engines.
6) Focus on the thumbnail
The video’s thumbnail is among the first things that users will notice and it might affect their decision whether they’ll actually click on the video.
How about picking a thumbnail that is clear and relevant to the content of your video?
7) Make “shareable” content
It’s not just about creating an interactive video, it’s also about producing content that your audience will appreciate.
“Shareable” content is unique, creative and adds value for its target audience, making the sharing easier and the reach bigger.
It’s the quality of your content that will make your video stand out from the rest, and a clear call-to-action may also affect your site’s authority, with new links and mentions.