Original Film commissioned by Ideal Standard. For ‘An Interpretation of Perception’, I worked with raw EEG data collected by Ideal Standard that displays how the brain reacts to beauty vs functionality. I used the topographical data graphs as a starting point to bring the results to life using real world imagery. The movement is organic and familiar and representative of the brain waves they are associated with: sharp and erratic for the Beta waves and slow and milky for the Theta waves. The imagery takes the viewer back inside the brain whilst simultaneously reminding them of the beautiful and functional elements so often seen in nature.
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